Global Artist Collaboration with Gawx Art, Vexx, and More
Earlier this year I had the opportunity to collaborate with Aussie Fixer and director Michael Gosden, for clients Lenovo and Intel on their Creator Odyssey campaign—a global project celebrating creativity and innovation through the lens of artists and creators around the world.
The series featured a number of international talents, from illustrators like Gawx Art and Vexx to designers, musicians, and filmmakers. Each country’s story highlighted how Lenovo’s technology helps creators push boundaries and bring their visions to life.
I was fortunate to work as cinematographer for the Australian chapter, which featured YouTuber and designer Elliot Ulm. Known for his sharp, playful take on design culture, Elliot brought a uniquely Australian sense of humour and style to the collaboration.
Cinematography Approach
For Elliot’s piece, my goal was to capture the energy and wit of his personality while keeping the visuals clean, bold, and engaging—mirroring his design aesthetic. We combined interviews with candid moments, walking the streets around Elliot’s home, to give the footage a sense of both intimacy and polish, balancing natural performance with a sharp visual style.
Filming Elliot in his creative space gave us the chance to show both the detail of his process and the broader environment that fuels his work.
A Global Collaboration
What made the Creator Odyssey campaign special was its global scope. Each segment—from Europe to Asia to Australia—had its own cultural flavour, but together they formed a larger story about creativity as a universal language. Being part of a project that celebrated creators across continents, all united through craft and technology, was incredibly rewarding.
Closing Thoughts
Working with Lenovo and Intel on this campaign was an inspiring experience, and a reminder of how powerful storytelling can be when it bridges art, technology, and community. Collaborating with Elliot Ulm brought a lot of energy and fun to the Australian segment, and I’m proud of the way our visuals contributed to the global story.
