LAWRENCE IN SPACE

WINE TEST TVC

CLIENT: SLEEPING DUCK
PRODUCTION CO: SNORKEL FILMS
DIRECTOR: GARY ECK
DOP: NICHOLAS PRICE

Project Overview:
"Lawrence in Space" is a TVC for Sleeping Duck, a company known for its innovative and customisable mattresses. The commercial humorously illustrates the exceptional comfort and adaptability of Sleeping Duck mattresses, using the imaginative setting of space to convey a sense of weightlessness and perfect sleep.

Cinematography Approach:
The TVC was crafted with a whimsical and light-hearted tone, a DIY dreamlike approach to space travel, using creative visuals to depict the main character, Lawrence, floating in space. The goal was to capture the viewer’s attention through a blend of humor and high-quality production. The commercial's space setting was created using a mix of practical effects and visual effects, providing a futuristic and fantastical backdrop that aligns with the theme of innovation and advanced comfort.

Outcome:
The "Lawrence in Space" TVC successfully highlighted Sleeping Duck’s unique selling points—comfort and customization—through engaging and memorable storytelling. The commercial effectively positioned Sleeping Duck as a brand that brings the future of sleep to its customers.