BARNADOS

HIDE IN PLAIN SIGHT CAMPAIGN
WINTER APPEAL 2022
1x30 sec spot
2x15 sec SPOTS

CLIENT: BARNARDOS
AGENCY: OTTER
DOP: NICHOLAS PRICE

At home, children suffering from abuse will do anything to avoid attention.

Project Overview:
The "Hide in Plain sight" project focuses on creating powerful visual content to support Barnardos Australia, a leading child protection charity. The aim was to produce heartfelt and compelling videos that highlight the important work Barnardos does to protect and support vulnerable children.

Cinematography Approach:
To convey the emotional depth of Barnardos’ mission, the project utilised a naturalistic and empathetic visual style. To show the way that children will literally hide in plain sight we purposely framed the shots so as not to highlight the children, instead obscuring them amongst the everyday items of their home, capturing authentic moments that resonate with viewers.

The final videos were successful in raising awareness and engaging the audience, helping Barnardos connect with supporters and donors on a deeper emotional level.

BARNARDOS CHILDREN’S CHAMPIONS

2x15 sec spot

CLIENT: BARNARDOS
AGENCY: OTTER
DOP: NICHOLAS PRICE